During this time of economic and occupational insecurity, some charities and associations are experiencing membership non-renewals. How can you do a better job of retaining members and attracting new ones? First, make sure you know what members need (such as education and networking opportunities) by conducting surveys, focus groups and online polls. Also make sure you’re offering the best value proposition with the right mix of products and services. Finally, create as many engagement opportunities, for example, board and committee assignments, as possible. Contact us for help building a sustainable revenue model.