Data analytics is more accessible than you might think - Crawford Ellenbogen

No matter your not-for-profit’s mission, you can probably use data analytics to help uncover root causes of seemingly intractable problems, predict outcomes, boost efficiency and improve transparency. Analysis of certain fundraising data may, for example, make it easier to target potential donors or members. Data analytics can also help develop connections and patterns that lead to informed decision making. Some basic analytics tools are free, but you may need to buy software or hire an expert for sophisticated functions. We can help you brainstorm ideas for the metrics that matter most to your nonprofit and recommend solutions.